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This web site augustenoel.co.uk states the following, "Auguste Noel Fine Food Distributors, Wholesalers and Suppliers, UK." We noticed that the website stated " IMPORTERS - WHOLESALERS - DISTRIBUTORS." It also said " Click on link above for current promotions! Please click on the images below. We are a family business, and understand that the key to our success has been listening to our customers wants and needs, we are quick to react to market trends and are always on the lookout for the next big thing! Link below to view a digital version of our new American Brochure! You need Flash to use this feature." The header had Fine Food Wholesalers as the highest ranking optimized keyword. It is followed by Auguste Noel, Fine Food Wholesaler, and Wholesaler which isn't as ranked as highly as Fine Food Wholesalers. The next words augustenoel.co.uk used was Fine Foods. London was included but could not be understood by search crawlers.